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Black Friday: 9 top tips to help small businesses boost sales

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Web Design Knutsford

The countdown to Black Friday is on, with many shoppers getting ready to take advantage of the biggest discount day of the year. It is traditionally associated with retail giants, but small businesses can boost their sales by taking advantage of this lucrative day.

Here are some top tips from Web Design Knutsford for small businesses looking to make the most of Black Friday:

1. Be where your customers are

The first step is to be visible during Black Friday. Make sure that you’re listed on all major discount websites, such as Groupon and LivingSocial, to reach new customers interested in online deals.

2. Get social to reach new customers

During this busy period, try to tap into social networks to reach new customers. You can use tools like HootSuite or TweetDeck to schedule tweets throughout the day so that you’ll be able to stay active even if you don’t have time to check your Twitter account constantly. Use the hashtag #blackfriday.

3. Know your customers

If you’re running a small business, the chances are that you know your customers better than anyone else. Use this to your advantage and offer them services that will benefit them, such as free delivery or gift wrapping.

4. Create a sense of urgency

Do you have an item that would be perfect for D-day? Play on this by offering special discounts or gifts to get shoppers buying before the big day. By doing so, they’ll get something they want – and you’ll get their money!

5. Give back

Offer exclusive deals to customers who donate to charity. By giving back, not only will you be boosting your reputation but also helping others. It’s a win-win situation. If possible, use a charity close to your heart as a way of giving back.

6. Make it local

Not everyone lives near a physical store, so make sure you offer deals online too. You could even offer free delivery for those who live within a specific area. This increase the exclusivity of the offers.

7. Create a strategy for increasing visibility

If you’re planning to use online channels to promote your Black Friday offers, now is the time to build your connection with potential customers through social media channels such as Facebook and Twitter. If you haven’t already got one, set up a company page on Facebook now – it’s free and can be done in minutes.

8. Have a clear offer

Tailor your offer to suit prospective buyers in your area. It can be tempting to think that you can stick up a message saying “Black Friday Sale” and let the good times roll in, but you need to be more targeted than that. Make sure that your offer is relevant to the people in your area and sets you apart from larger businesses that will also be taking part in the sales events this year.

9. Know when to strike

Timing is everything when it comes to Black Friday. The best time to launch your sale is at 9 am on the day itself, but if you’re planning on launching it before or after, then make sure you give yourself enough time for people to take advantage of it. If they know about an event beforehand, they are much more likely to look out for it and make sure they don’t miss out on any bargains.

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