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Black Friday SEO Tips

Written by:

Web Design Knutsford

The season for sales and shopping is coming, and people are busy looking for their target items on websites. If you are an e-commerce retailer, SEO’s are your best chance to get huge sales on your items. Getting yourself ready with a strategised SEO plan can reel in a surge in traffic and customers. 

This year, you’ll need to bring you’re SEO A-game for the Black Friday sale, so our team at Web Design Knutsford have put together some valuable tips.

Planning SEO strategy ahead

Your Black Friday SEO strategy should start months ahead of time. Preparing a set of SEO’s ahead will ensure your items and pages are at the top of the search engine list. Starting late or weeks before the Black Friday sale will leave you lesser chances of getting the top results on search engines. 

Research on the Black Friday sale items

Knowing where to start is key to any SEO strategy. For an effective SEO, do thorough research on what items were on the top last Black Friday sale. This can give you an estimate of what can be the possible trend for the coming year. Do a quick run-through of search engines like Google to get the sale trends for the year. It will allow you to spot the hottest products for sale.

Identifying Keyword for the Black Friday sale

Identifying the right keyword for the upcoming sale will be the best SEO strategy for marketing. This ensures that you have the right keyword for the search engine and research last year’s trending keyword. Analysing your previous year’s campaigns and comparing which keyword got the highest traffic will guide this year’s keywords. Pay attention to the keyword of your competitors. That will give you an idea of possible trending keywords. 

Landing pages for Black Friday

Creating a dedicated landing page for the Black Friday sale will be a good SEO strategy. SEO Campaigns for Black Friday will bring you organic traffic, and making sure it has a dedicated page throughout the year will boost your website visibility. 

Update and resue previous SEOs

 If you already have an exciting SEO from the previous year, update the list by comparing it with last year’s sales. Updating it with the previous year’s sale and adding new items will save you time. 


There are a higher number of customers who are looking for reviews online. Make sure the SEO does not miss out on carrying customer reviews.

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