Black Friday has been associated with shoppers’ riotous behaviour, but this does not mean that you should not celebrate it. The truth is that there are so many ways you can promote your business using this day.
Black Friday is not just a day for shopping; it has become the biggest shopping season, with an enormous impact on overall retail sales. This is why many retailers are planning their best Black Friday 2020 strategies to make this day even more profitable.
So, what are the most creative Black Friday marketing ideas for 2021?
1. Invest in TV adverts
One of the most effective ways of marketing your business is through television ads. Therefore, if you want to be seen by thousands of people, you need to invest in television ads on Black Friday.
2. Run a contest on social media platforms
Nowadays, social media platforms have become an integral part of our daily lives, and this means that you can use them for marketing your business on Black Friday. Through these platforms, you can run a contest that will help to drive traffic towards your website and build awareness about your brand among potential customers.
3. Free Shipping Day
On this day, offer free shipping on all orders, no minimum purchase required. This will help you with boosting your sales numbers and also build customer loyalty for your business. You can also offer free shipping to customers who spend a certain amount on your website.
4. Early Access Day
This is another excellent way to attract more customers to your site and get them excited about Black Friday deals. For this Black Friday marketing idea, run an early access promo allowing customers to shop early for some of the best deals of the season at their convenience without having to wake up super early or wait in line outside stores.
5. Partner with other businesses in the community to bring attention to your business. Perhaps you could run a campaign centred around showing how many local businesses are participating in Black Friday. Print up some flyers that list all the businesses participating and have them available at each participating store so people can take them home with them. Encourage your customers to visit each location and use the flyers to map out their route ahead of time.
6. Create a fun video showing what kinds of deals your store offers for Black Friday this year. Post it on YouTube, create a Facebook ad using it, and show it in your store window so that people walking by can see it while they’re walking by your store! Be sure to include information about any special offers or coupon codes being offered on Black Friday so that people know what they’re getting into when they come into your store on the big day!
If you’d like some more information or help when it comes to marketing for Black Friday, get in touch with the experts at Web Design Knutsford today!
Call us today on +44(0)1925 552050 or fill out a form.