It’s that time of the year again – Black Friday is almost upon us, and it’s necessary to ensure that your website is ready for the traffic that comes with it. Brick and mortar shops have a significant advantage over eCommerce shops for Black Friday – they can stock more products and therefore have a more comprehensive range of choices for their customers.
In comparison, eCommerce stores must rely on their suppliers to provide enough stock to fulfil orders, but this may not always be possible. There are several things our team at Web Design Knutsford would suggest you do to prepare your website for Black Friday:
1) Set up Google Analytics and plan how you’ll use it
Google Analytics will give you detailed information about your website visitors and how they engage with your content and product pages. It will tell you where people come from, what search terms they used to find your site, the pages they visit on your site, how long they stay on each page, whether they add items to their shopping cart or checkout and much more.
2) Create a conversion-driven design
Don’t let its purpose go to waste after all the preparation you put into creating an excellent product page. Ensure that your design promotes sales – don’t just use bright colours and trending patterns. It doesn’t make sense if they fit with your brand, and shoppers have evolved nowadays. They don’t go for vague marketing. Instead, they prefer well-crafted, structured, and quirky campaigns.
3) Make sure your website can handle huge traffic spikes
If your website goes down on Black Friday, your sales will go down with it. That’s why it’s crucial to make sure you’re ready for the flood of customers that will hit your website on Black Friday. Here are some tips for making sure your site can handle the flood of traffic:
Test early and often. If you haven’t already, start testing your website’s load times and performance now. You don’t want to find out on Black Friday that there are problems with how quickly your site responds or causes errors on specific devices or browsers. If you haven’t already, start testing your website’s loading time and speed.
4) Ensure your site is optimised for mobile devices and has a responsive design
Black Friday is an online shopping event, and people will be browsing deals from their smartphones and tablets while they’re travelling on trains or sitting at work. Make sure that your site is optimised for mobile viewing, with all text readable without zooming, and that it works well across different screen sizes (i.e., desktop computers, laptops, tablets, and phones).
5) Convert visitors to customers with top-notch customer service
Be ready to handle an influx in orders with clear communication between you and your customers (and their delivery people). If something does go wrong, act quickly to fix it before it becomes an issue. If you’re not already set up for this kind of communication, consider setting up chatbots for your page. They allow real-time communication between customers and agents without requiring your presence.
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