Web designing is a free field. There is no limit to your creativity. One central element in web designing is the use of typography. Very essential, but often ignored. Typography is the creative adjustment of letters in a manner that is appealing to the users. But many website designers from Knutsford look at it as a daunting task.
This is so because working with typography can be quite stressful. The availability of over 100,000 font options and 16.8 million colours adds more to this stress. But can you ignore it? Absolutely no! Typography gives life to your website in the following ways:
- Creating a brand style for your website.
- Setting the right mood and emotions you want the user to feel.
- Making the scanning and reading process effortless.
- Creating a sense of personality users can connect to.
So basically, typography carries the weight of every successful design on its shoulder. But handling typography can be a little tricky as there are many chances of slip-ups. To avoid such ‘oopsies,’ we have listed some golden rules every web designer should master.
The words control the emotions and flow of your design. You can have a quirky, sad, happy, or formal web design depending on the typeface you use. Sans Serif and Serif are the two most commonly used typefaces.
For websites, it’s best to go for Sans Serif, which is more informal compared to Serif. Sans serif has a more chilled vibe compared to Serif typeface.
No excessive mixing
More mixing-matching does not mean more creativity. Try giving some more thought before doing it. Excessive mixing only makes the design appear unorganized. Knowing your ‘do-nots’ is a must here –
- Do not use more than three fonts in the same layout.
- Do not mix Serif and Sans Serif typeface.
- Do not go extreme because minimalism is best for typography.
Proper use of capitalisation
Who notices that? Well, the users do. Imagine going to a website to find their whole text in small caps or full caps only. How annoying is that? Carelessness in capitalization makes your web design look unprofessional and untrustworthy.
Limit your line and paragraph length
Long lines and paragraphs equal to plain boring. Plus, it’s straining on users’ eyes as well. A sentence should have about 20 words maximum, and a section should ideally have 40-60 words. You should follow this rule religiously.
Handle your colours well
Colours can make or break your design, making it is a powerful tool of communication. You should be careful about its usage on four fronts-
- Fonts: over design and use of blinking typos can make it appear like adverts. Using a maximum of four colours for a text is the best.
- Do not use blue: users may misunderstand it for a text link.
- Minimum usage of green and red: green and red colour blindness is the most common form of colour blindness.
- Different text and background colours: similar colours make text difficult to read for users.
Like it or not, no web designer can do away with typography because 90% of any website is about words. Investing in typography skills is a brilliant choice. It will see that you go a long way ahead in your career as web designers.
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