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Search Engine Optimization: Get one step closer to getting ranked

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Web Design Knutsford

Search Engine Optimization: Get one step closer to getting ranked

As an internet user yourself, you probably find yourself mostly checking the web pages that come up in the first place in the search results. Then, you may further check the second or third web pages and usually, never more than that. 

Therefore, your company’s website ranking is crucial, and working your way to the top spot is a key priority for any business’ success. Here, ranking means the order in which websites appear on the search results after you have entered a search query in the search engine.

How do you optimize the content

Create a reader-oriented and search engine-friendly content

Find what people are searching for. You can enter a search query into the search engine. The search engine suggests some highly searched queries that it thinks are related to your search query. 

Also, related search queries are listed on the search result page. These related searches should give you an idea of what people usually search for. 

You can also search for similarities in the web pages that rank on the search result. That is a free method of keyword research for search engine optimization.

You can also use the free Google Ads toolset or get SEO tools and services like the SEMrush and Moz tools. These tools will help you find keywords, their search volumes, and also help you make the best use of keywords and optimize content.

Integrate keywords into your content

Use search results in your content title. Write a content that answers the post title. Write enough words to answer your customers’ query. 

Making use of as many keywords as possible may sound like a good idea. But, it can make your content look unnatural. 

Stick to clear and concise content and ensure that it is presented in an easy to read format.

Be credible

With your content description done, it is important to present your website as credible, a company that can be trusted. A great way to gain a customer’s trust is to add addresses and contact information to your post. 

You can also keep a good relationship with your customers by making it a priority for your company to respond to important reviews and customer queries.

Create a search engine friendly post meta title

When you post content on your website, Google picks a random extract for the meta description. Instead of randomness, write a brief meta description that best represents the page content. You can add links that can lead a user directly to a specific content section. The links to popular searches on your website will be beneficial. A link is preferably written in user-friendly language, e.g., a search query, so as to guide users to specific answers quicker.

Tools like Yoast SEO can help in your post optimization.

Make your website mobile responsive

More people browse using the mobile over a laptop or desktop. Therefore, if you want to get on the right side of the search engine algorithm, ensure that your site can give its users the best experience on different devices.

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